Communication and Theories of Social Change (Bullets Point)


  1. The system : Tenets given by rosengren 
  2. The value system, society and culture 
  3. Views of experts 
  4. The Indian Experience
    1. Socio-Economic Chang In India(1951-75)
    2. Socio-Economic Change In India(1975-91)
    3. Socio-Economic Change in India(1991-2004)
  5. How the Media would effect societal transformation in India 
  6. What is the paradigm 
  7. The concept of the culture communication and development
    1. Culture
    2. Communication
    3. Development 
  8. The concept of the social change view of Schramm
    1. What is social change
    2. How is social change effected
  9. Paradigms on communication for development
    1. The asian model
    2. The old paradigm 
      1. Critique of the old paradigm
    3. The package programmes model
      1. Critique of the package programmes model 
    4. The ruttan-hayami Innovation model
      1. Critique of the Ruttan-hayami innovation model
    5. The modernisation paradigm
      1. History
      2. Growth
      3. Critique of the two-step flow theory
      4. Critique of the Modernisaion paradigm
    6. The dependence paradigm
      1. Definition of dependency
      2. Glaring features of the dependency paradigm
      3. Cultural dependency
      4. Critique of the dependency paradigm
    7. The multiplicity paradigm
      1. The concept of multiplicity paradigm
      2. Three dialectic-ANALYTIC TRENDS
        1. Trend 1: A multidimensionl development  and communication model 
        2. Trend 2 : Culturalistic  communication for development
        3. Trend 3 :  The another development communication model for development
    8. The  Participatory model
      1. Critique of the participatory model
    9. The dominant paradigm
      1. Critique of the  dominant paradegm
      2. Critique of the dominant paradigm:latest views
    10. The alternative paradigm
  10. Culture, Communication and social change 
  11. The role of mass communication in National Development 
    1. The media as watchemenTattention
      1. The mass media  can  raise aspirations
      2. The mass media Create an environment for development
    2. The media in the decision process
      1. They can feed interpersonal channels
      2. They can confer status
      3. They can broaden the policy dialogue
      4. They can enforce social norms
      5. They can help shape tastes
      6. They can change attitudes
    3. The mass media as teachers
    1. Change in developing nations(1964-74)
    2. Globalisation of culture : Genesis and beyond 
      1. Advantages of globalisation of culture
      2. Disadvantages of globalisation of culture 
      3. Cultural identity, collective identity,and cultural invasion
      4. Solutions for the new era 
    3. Development initiatives : The Indian Context 
      1. Development initiatives taken by the state
      2. Development initiatives taken by non government organisation
    4. The media and social change
      1. Television and social change
      2. Radio and social change
      3. The Media and Social Change 
      4. The press and social change
      5. Cinema and social change
      6. Music and social change
      7. The net and social change
    5.  Latest views on communication and social change 
    6. Mass Communication and Socio-Economic Development 
    7. Mass Communication and rural Development 
    8. A note on development communication
      1. Roles of development Communication
      2. Features of development communication 
      3. The roles of the Media in Development communication
      4. Approaches to the relationship between communication and development 
    9. Conclusion 

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