Characteristics of social change

1. Social Change can be every where
2. differ from society to society 
3. Social Change is a continuous process
4. Programmes and policies  of social change may be followed keeping in mind a particular pattern or it can be done without any set pattern.
5. Social change may sometimes takes year to produce result or sometimes we see an  immediate change.
6.  Prediction of social change is not possible.
7. Social change is a community action
8. Social change is a consequence of composite factor 
9. Social change is never permanent 
10. Social change is a result of community dialogue and participation of those who require social change 
11. Social change require  three elements to occur 1. Catalyst/stimuli , 2.Community dialogue, 3. Community action.   

Press Trust of India

PTI is the largest news agency in India.Its headquarter in Delhi.K .N. Santh Kumar is its  present Chairman.It provide news in both English and Hindi language.Its corporate office is in Sansad Marg, New Delhi.Its subscribers  include Hindustan Times,Times of India. PTI was registered in 1947 and started functioning in 1949. Today, after 66 years of its service, PTI can well and truly take pride in the legacy of its work, and in its contribution towards the building of a free and fair Press in India. 

Types of Media -Society Theories

1. The mass society theory
2. The marxist of media and societies
3. Functionalist theory
4. Critical political economic theory
5. The mass media and development theory
6. The theory of communication , technology determinism   
7. The Information society theory

The Media and Social Integration

Media has great role in social integration as it is the duty of media to integrate the society 's different section and work for all round progress.Media has  to ensure that members participate in dialogue to achieve and maintain peaceful social relations ...

UGC-NET SYLLABUS, MASS COMMUNICATION AND JOURNALISM

1. Unit 1. Communication and Journalism, 
2. Unit 2. Role of Media in Society
3. Unit 3. Journalism as a profession
4. Unit 4. History of Print and Broadcast Media
5. Unit 5. Communication and Theories of Social Change
6. Unit 6. Research Methods and Process
7. Unit 7. Colonial Structure of Communication
8. Unit 8. Radio and TV as Media of Communication
9. Unit 9. Advertising
10. Unit 10. The Techniques